How to screw up a presentation.
Stuck to a stained, gray padded seat in the speaking hall at yet another retail investment conference, the guy in front of you is falling asleep as the presentation on the main stage goes totally off the rails. It goes so badly wrong, dragging on for minute after endless tooth-achey minute, that you’re praying for lightning to strike and end the speaker’s misery. The irony is, the speaker kicked off by telling you that they’re going to present a very brief overview of what their company is up to -you know, just the highlights…the steaky sizzle…
Bad corporate presentations are a missed opportunity for companies. The weird thing is, having paid thousands of bucks for a brief 15 minutes to pump their Tier 1 project, the way some companies present you wouldn’t think they gave a damn. Apparently, Mr CEO is doing the audience a favour by mumbling incoherently for 25 minutes, 10 minutes over their allotted time, eyes cast down at the monitor screen as their complex technical slides bludgeon the audience to a slow death. There are usually dozens of companies presenting each day, so you’d think they’d maybe want to make an effort to stand out, right?
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