A Cheese Primer for Investors
There’s nothing like a cheesy marketing cliché in a news release to make you immediately buy a bucket-load of a company’s stock, right? Spend five minutes talking to any IR professional at an investor conference and see how many clichés you can spot. This is the kind of stuff I mean.
“We’re undervalued relative to our peers and poised for success.”
“Our management is best-in-class with a proven track record”
“That’s the steak, now here’s the sizzle.” (wtf?)

Anyone who follows the junior mining sector will -just maybe- have spotted the odd cliché tucked away in marketing materials, or in one of the many stale corporate PowerPoints that end up unread on a dull home page. The judicious use of meaningless phrases is an art form that our industry has perfected, and sadly we all use them, UrbanCrows included. I admit it -guilty as charged- before you start pointing fingers. It’s hard to come up with marketing copy that sounds fresh without delving into the bloated lexicon of hackneyed phrases at some point. So as a public service to my readers, I’ve polled some mining friends (thanks, you know who you are) to compile a short list of the ones that we see regularly, and that we love to hate.
Continue reading “Mining Clichés Explained”




